Client: Superstat Ltd.
The client was looking for a small but eye-catching printed piece to send out to dealers who were ordering stocks of the printed catalogue for their customers. They had found in the past that the dealer was not making the most of the catalogue; for example accessing the support material available and how to get their sales team on board with selling the catalogues.
The information was condensed into 3 steps so the headings themselves could act as a reminder for the dealer, then set in a 3-stepped leaflet to emphasise each point.
The catalogues that were going out that year were quite light in colour, so the red - a corporate colour of the client - really stood out in the delivery.
The client loved the stepped idea and went on to use the format for other printed pieces in the pipeline.