Client: Superstat Ltd
The Superstat Group have a strong corporate brand and the artwork for their conference had to slot into this, but with enough pop to make it in turn informative (promoting business sessions throughout the day), glamorous (evening champagne reception) and fun (a Gala Dinner where you dress up and let your hair down). The target audience are mostly entrepreneurs who work hard and like to enjoy the fruits of their labour. Champagne and Black Tie kind of appeals to these guys after a day spent analysing their business and learning techniques to improve how they go to market.
Pop-up banners was one part of the project; the artwork brief also included tickets, a workbook, corporate gifts plus creative and copy for a communication plan covering html email, social media and an app.